Last Tuesday, August 2nd, Bodega Garzón introduced its new image for this year with a dinner at the restaurant located in the towers of Fendi Château, a project of exclusive apartments recently inaugurated at Parada 17 of Playa Mansa, Punta del Este.
The dinner was attended by Alberto Antonini, winemaker and consultant of Bodega Garzón, Christian Wylie, Managing Director and Germán Bruzzone, enologist, who shared with the guests the main news of Garzón.
Among the participants we had the attendance of specialized press, customers and friends, who were able to learn first-hand about this change while enjoying a dinner paired with Garzón wines, and the presence of Antonini, a world reference for the entire wine industry.
Among the novelties, the characteristics of the new labels and image of the Single Vineyard, Reserva and Estate wine lines were presented, as well as the wines of the new 2022 vintage of white and rosé wines and the 2020 vintage of red wines for aging.
Regarding the changes introduced in the labels, in the Estate line we enhanced its image with a classic and elegant style. We incorporated a color code on the labels that reflects the characteristic youthfulness of these premium wines. A complete premiumization of this line that also incorporates images of the Garzón terroir and a new label format with cut-out edges.
In the Reserva line, we made subtle improvements in the label design. We incorporated the golden color that highlights the Garzón brand and enhances the image of these wines, faithful expressions of each variety. These changes bring prestige to this line of Garzón wines, the most sold worldwide.
In the Single Vineyard line, we incorporated black labels for the red wines that provide a more premium and modern image, while our white wines maintain their classic white label that highlights the elegance and freshness of these grape varieties. We added the gold color to enhance the Garzón brand, the line, the terroir parcels and the winery, honoring this exclusive family of high-end wines.
At Garzón we continue to innovate in order to reflect the identity of wines that express the very best of our land.
During the event, Germán Bruzzone was also introduced as the new Manager of Wineries and Vineyards, in recognition of his work since the beginning of the Garzón project.
Finally, a bottle of Single Vineyard Tannat 2020 signed by the renowned Alberto Antonini was given as a gift to the guests as a souvenir of the special day. This Tannat was recently awarded by the prestigious International Wine Challenge with 95 points, Gold medal and Trophy medal, the only wine from Uruguay with this distinction.
About Bodega Garzón:
Bodega Garzón is a state-of-the-art building that has become the most important wine venture in Uruguay. Founded by the Argentine businessman Alejandro P. Bulgheroni, it has a vineyard of over a thousand plots and a sustainable building of 19,050 m². It also houses an exclusive restaurant for 120 people with the renowned Argentinean Francis Mallmann as ambassador and culinary director, and several wine tourism proposals to enjoy its facilities throughout the year.